What is Digital Marketing?
Digital marketing is a way for businesses to market themselves on digital platforms using electronic devices and platforms. If a word is broadcasted digitally, it’s digital marketing.
Why does Digital Marketing matter?
There was a time when we used to walk on the road with billboards present every 10 steps to catch the attention of the crowd. They haven’t faded away yet.
As per reports, the number of unique internet users stood at 4.32 billion, indicating that over 90% of the global population is going digital.
Since many people are going toward digitalization, it becomes mandatory and advantageous for businesses too to be present on digital channels and digital paths to build their brand, cater to good customer experience, and maintain emotional connections wherever their target audience is moving.
Digital Marketing involves varied forms of advertising digitally like online videos. Display ads, search engine marketing, paid social media ads, and social media organic posts keep it short and crisp
digital marketing is nothing but marketing about the businesses using electronic devices targeting people moving in the digital space.
There was a time when giant and creative billboards were mushrooming, they used to be drooped to catch the attention of the passerby, which are nowadays reduced to be either swirling digitally or projected on electronic billboards. Why? Of course just because people are now more active on digital channels. Over to it, we are heading towards the digital era.
Okay, so who will see and notice those advertisements nowadays? This concludes that you don’t have much time to figure out how you can stand strong in the market and at the same time get recognition and remembrance by the consumers.
This is when a business should look out for digital marketing stuff to remain in the competition.
Because you will miss out on the traffic if you are not online.
Types of Digital Marketing
There are many digital ways to interact and reach out to your target audience’s mobile feed. Here are a few key examples of digital marketing.
Search Engine Optimization
Maintaining a website without optimizing it is a waste. Google runs 63K queries per second, at least .6 billion searches per day and an average person searches on google at least four to five times a day.
How can you afford to miss out on the track?
At Mind Huntz, We design an SEO strategy that is carefully aligned with your business objectives and marketing goals. Your brand, your target market, your competitive landscape, and growth opportunities are all part of the initial development of a plan.
We do handle on-page and off-page SEO for your smooth emergence on Google’s first page organically.
If you want your site to rank on Google and increase your brand’s organic traffic, you will need to focus more on your off-page SEO too. We work on strengthening the credibility and relevancy of your website in google’s algorithm. Also, we strengthen your presence on the local grounds as well.
Watch and sit and back and let MindHuntz make strong SEO strategies for your business. Getting attention on the web takes persistence and patience.
Social Media Marketing
Social Media Marketing means being present on that platform where the majority of the audience resides. SMM is one of the major supporters of marketing yourself digitally. Nowadays, millennials apart from finding out about a business on Google, search on Social Media Channels too.
Hence it is mandatory for businesses to choose the social media platform according to their business nature and maintain an active, engaging, and response status. With the advent of billions of people spending their time on social media consuming the n numbers of content in a single day, focusing and tapping, there can be worthwhile.
The choice of platforms depends upon the target audience’s age, nature, and activeness aligning with the business nature as well.
Search Engine Marketing
SEM or Pay Per Click is a form of digital marketing where one pays Google for getting more visibility and space amongst the top ranks. Commonly known as Google Ads, is one of the best suggested digital marketing strategies for businesses to get instant recognition and stage to showcase their business through the website. Don’t get stuck between a rock and a hard place. Mind Hintz can sail your website on Google’s first page within 24 hours.
Is E-mail marketing still important in this social media era? Of course yes. We don’t want your business to have any bars when it comes to interacting with your audience. Get E-mail marketing from Mind Huntz and we will create a sense of trust by sending your prospect audience personalized emails stating about your business.
Content is the King and so having informative yet appealing content is a must for a business to have a presence on the digital cloud as people will interact, judge, bounce back, or will stay loyal on the basis of tone flowed amongst digital platforms which we address as content. Hence special focus should be paid to managing the communicational words.
All in one getting digital is a win-win situation for businesses as you will be getting a global market to brand yourself as well as a higher probability for potential market by narrowing down through filters. Also, if want your business to incur a lower cost on advertising yourself, marketing digitally cost half the manual effort and cost of promoting itself.
The other benefit that digital marketing gives is you have the leverage to correct your plans, in other words, you have the flexibility in modifying your marketing plans as per the fluctuating trends and preferences of your target audience.
Since you have the data of all your customers, their demographical positions, choices, tastes & preferences, you get a better chance of bringing personalization to your marketing campaigns.